Show Them What Makes You Special
The clearer you can be about what your company is—and is not—the happier you and your customers will be. Because finding the right customers is almost like making new friends. For the relationship to mature, they need to believe you are a good match for their interests and expectations.
What is branding?
Your brand is your company’s personality. It’s made up of what you sell, the values you uphold, and the culture you nurture among employees and guests.
Branding is how you express that personality to the world. In the same way that you might express your individual personality through the clothes you wear, the way you speak, and the music you play; your brand’s personality is expressed through your design choices, communication style, and customer interactions.
Why is branding important?
Branding makes an impression that goes beyond words or images. Branding leaves a mark on the public's imagination. It frames how people think of your company in the same way they think differently about the Four Seasons compared to the Motel 6.
The benefit of branding is that when you communicate your brand authentically and clearly, you'll not only separate yourself from your competition but attract customers who are the best fit for your business.
How I Help You With Brand Positioning
My job isn’t to create your brand, but rather to uncover it and give it voice. Some of the tools I use to do this include:
- Executive interviews where I get to know you and your vision for your company
- Employee interviews where I discover how your team perceives your company and their role within it
- Customer interviews to determine what your customers value most about your services
- Competitor review to see how you can stand out from similar providers
From this foundation, I help you cultivate your brand through design choices, copywriting, style guides and company policies. The result is a consistent and appealing message that will enhance all of your marketing promotions.