Making Your Travel Website Mobile-Friendly

Male tourist searches on his mobile phone. Is your travel website mobile friendly?

In case you hadn’t heard, mobile is huge. Apparently, more people own a mobile phone than a toothbrush. In fact, there are more mobile phones on the planet than people. And it’s estimated that 72.6 percent of internet users will […]

Should You Add Pop-ups To Your Travel Website?

You hate pop-ups. We all hate pop-ups. That’s why the device you’re looking at right now has a pop-up blocker built into it. But a funny thing happens when you have your own website. Suddenly those annoying pop-ups start looking […]

3 Mistakes That Make Your Site Look Untrustworthy

Shipwreck

“Trust is the glue of life. It’s the most essential ingredient in effective communication. It’s the foundational principle that holds all relationships.” ― Stephen R. Covey If people don’t trust you, they won’t willingly hand their money over to you. […]

Where To Start When Starting A Website

Beginner's Guide To Starting A Website

I launched my first website in 2009. Mercifully, no evidence of it remains. The same can’t be said for this 2011 version that has been archived for posterity by The Wayback Machine. Yikes! It’s like looking at an old yearbook […]

What should your "about us" page say?

6 dos and 3 don'ts for your about us page

Most “about us” pages are boring. Many are terrible. Precious few are very, very good. So what should your “about us” page say in order to avoid the former and shoot for the latter? Well, there are no hard and […]

The benefits of having someone review your website copy

Does Your Website Really Say What You Think It Does?

When it comes to marketing, making sure you say the right thing in the right way is crucial to your success. Word choice, sentence structure, even punctuation can affect the message your readers receive. Considering how important communication is to […]