From Instagram to Pinterest to YouTube, visual media reigns supreme in travel marketing. And while you might hire a photographer to take professional photos for you, that’s an expense not every business can indulge in regularly. Meanwhile, the demand for […]
When you’re a small business, you rely on content aggregators like Google and Instagram to help you reach interested consumers. There’s just one problem with that. Google doesn’t care about you. Nor does Instagram. Nor Twitter. Sorry to tell you, […]
Me: “I want to tell you what a blog can do.” Client: “You mean, other than waste my time?” Yes. I’ll admit it. Blogging can be a huge time suck. But for those who learn how to effectively blog for […]
SEO and Content Marketing go hand-in-glove. They are two distinct, yet interrelated marketing techniques; each a complex subject matter in itself. Yet, to succeed at one, it pays to understand the other. What is SEO? SEO is the process of […]
For all its flaws, the Internet truly has opened up incredible opportunities for entrepreneurs and small businesses. It’s made it possible for you to reach a global audience with virtually no capital investment. But it’s not as easy as just […]
There is an ad war going on. Not a multi-million dollar game of one-upmanship between two brands. Something more troubling. This war is being waged between advertisers and consumers. And it’s been going on for a long, long time. […]
When I broke into the digital marketing business, one of my first jobs was to write a series of blog posts for a travel website. Each article was approximately 500 words long, took 3-6 hours to complete, and paid a […]
As far as political scandals go, this one was pretty tame. There were no interns involved, no high priced call girls, and no questionable behavior in the airport men’s room. In fact, the only exposing that took place in this particular scandal was that of a lazy speech writer who may or may not have been the politician himself.