4 Steps To a Multilingual Marketing Strategy

Guest Post: 4 Steps To Multilingual Marketing

Website localization is just the first step of many when it comes to reaching and connecting with international audiences. To support all the hard work and effort you put into the process, you’ll need to create a marketing translation strategy […]

The Truth About English Grammar

Your English Teacher Lied To You

On my bookshelf sits a small pile of books. Among them: Grammar Girl’s Quick and Dirty Tips for Better Writing by Mignon Fogarty On Writing Well by William Zinsser The Associated Press Stylebook Garner’s Modern English Usage I’ve not referenced […]

They will judge you by your grammar

Why good grammar matters to your marketing

Writing is my passion, my vocation. I get to spend my days stringing words together on a page like beads on a necklace. And I couldn’t be happier. But have you ever noticed how the string is the most important […]

The Trouble With Jargon

Do Your Customers Understand What You're Saying?

You may laugh, but for over half my life I’d never heard a dog go bow wow. Oh, I grew up around dogs. A beautiful golden retriever, a purebred Labrador, and a scattering of mutts. But they all said “woof […]

The benefits of having someone review your website copy

Does Your Website Really Say What You Think It Does?

When it comes to marketing, making sure you say the right thing in the right way is crucial to your success. Word choice, sentence structure, even punctuation can affect the message your readers receive. Considering how important communication is to […]

Why good grammar matters to your website

As a writer, I string words together on a page like beads on a necklace. Have you ever noticed how the string is the most important part of a beaded necklace? When it’s in place all you see is a […]