Discover the importance of language, culture, and content localization when marketing your travel business internationally.
Website localization is just the first step of many when it comes to reaching and connecting with international audiences. To support all the hard work and effort you put into the process, you’ll need to create a marketing translation strategy […]
Lately, I’ve been amusing myself by following online threads like this one detailing stereotypes and impressions foreigners have of America. I find these observations alternately poignant, flattering, and hilarious. Many people apparently struggle to grasp just how BIG America is. […]
English. It’ s one of the most widespread languages on planet Earth. Roughly a billion people speak it as either a first or second language. It is often used as the official language of business, international trade, and diplomacy. Yet, […]
On my bookshelf sits a small pile of books. Among them: Grammar Girl’s Quick and Dirty Tips for Better Writing by Mignon Fogarty On Writing Well by William Zinsser The Associated Press Stylebook Garner’s Modern English Usage I’ve not referenced […]
Writing is my passion, my vocation. I get to spend my days stringing words together on a page like beads on a necklace. And I couldn’t be happier. But have you ever noticed how the string is the most important […]
To my friends in the UK: Is it possible to have a cuppa coffee? Or do you cringe at the very idea? Here in the States, we’ll order a cup o’ anything. But in the UK, a “cuppa” specifically refers […]
You may laugh, but for over half my life I’d never heard a dog go bow wow. Oh, I grew up around dogs. A beautiful golden retriever, a purebred Labrador, and a scattering of mutts. But they all said “woof […]
When it comes to marketing, making sure you say the right thing in the right way is crucial to your success. Word choice, sentence structure, even punctuation can affect the message your readers receive. Considering how important communication is to […]
As a writer, I string words together on a page like beads on a necklace. Have you ever noticed how the string is the most important part of a beaded necklace? When it’s in place all you see is a […]